Introducing: The Idea
Learn how to discern if your own Ideas have a fighting chance in the marketplace so you don't waste time in development.
Get on track with an effective writing strategy that gets noticed. Click below to get started.
Course curriculum
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1
Welcome to The Idea
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Course Introduction
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If You’re Writing for TV
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IDEA COMMUNITY: Get Erik's Logline feedback, ask questions and more!
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20% Discounted Script Consultations
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2
Your Course Work
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Activity Instructions
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Your Course Workbook
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Blank Idea Document
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3
Resources
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THE GODFATHER Example
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THE 40-YEAR-OLD VIRGIN Example
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ERIN BROCKOVICH Example
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BI-CAPABLE Example
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Master Movie Example list
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4
Unit 1: Punishing
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Introduction to Unit 1: Punishing
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Lesson 1: Identify One Big Problem
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Lesson 2: Create Extreme Difficulty
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Lesson 3: Find the Central Relationship
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Lesson 4: Complicate the Situation
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Lesson 5: Grow the Opposition
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5
Unit 2: Relatable
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Introduction to Unit 2: Relatable
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Lesson 1: Stay With Your Main Character
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Lesson 2: Create Primal Identification
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Lesson 3: Build Sympathy
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Lesson 4: Offset Unlikability
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Lesson 5: Create a Rootable Outcome
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6
Unit 3: Original
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Introduction to Unit 3: Original
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Lesson 1: Build on a Genre
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Lesson 2: Make the Hook Intriguing
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Lesson 3: Deliver Your Unique Take
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Lesson 4: Differentiate from the Similar
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Lesson 5: Create One-of-a-kind Characters
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7
Unit 4: Believable
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Introduction to Unit 4: Believable
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Lesson 1: Create a Clear Pitch
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Lesson 2: Make Actions Feel Real
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Lesson 3: Clarify at the Outset
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Lesson 4: Build from the Familiar
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Lesson 5: Start from the Real
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8
Unit 5: Life-altering
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Introduction to Unit 5: Life-altering
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Lesson 1: Create Big Enough Stakes
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Lesson 2: Challenge Outer Circumstances
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Lesson 3: Keep Failure Likely
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Lesson 4: Push Them to Their Limits
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Lesson 5: Force Change in People
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9
Unit 6: Entertaining
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Introduction to Unit 6: Entertaining
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Lesson 1: Stimulate Desired Emotions
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Lesson 2: Deliver Genre Elements
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Lesson 3: Make it Escapist Candy
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Lesson 4: Entertain Consistently
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Lesson 5: Delight in the Telling
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10
Unit 7: Meaningful
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Introduction to Unit 7: Meaningful
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Lesson 1: Explore Rich Themes
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Lesson 2: Identify Primal Drives
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Lesson 3: Make the Journey Worthwhile
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Lesson 4: Impact their Lives
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Lesson 5: Invite Them on Your Mission
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11
Course Wrap Up
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Course Conclusion
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Final Thoughts
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Enroll in The Idea Now
This program is now available for purchase, get enrolled by clicking the get started button
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Get started now
3 x $167.00
Introductory Price
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Get started now
$497.00
1 x $497
FAQ
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How does this compare to a university level course?
This course is about learning fundamental foundational principles to support a lifelong writing practice, not about getting feedback on one script or idea. It will transform your approach to generating and developing ideas and help you to be much more successful with what you choose to write. It will lead to better ideas that one could take to other courses (or to Erik) for more one-on-one feedback, after you’ve learned, internalized and applied these principles from this course to your idea generation and development process.
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Is this just a book expanded into lectures?
The course takes what’s in the book and organizes it into specific targeted lessons with activities that ask the student to prove the content of the lessons to themselves by examining how successful films apply them, and to then answer targeted challenging prompts that force the writer to examine their own work more critically through the targeted lens of each individual lesson (35 total).
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Can I just hire Erik directly?
This course is about transforming your approach to coming up with ideas for projects in general, to form a foundation to your creative process that gives you a much better chance at success. It gives you tools to work with on every project and idea moving forward. It’s not just about getting feedback on one script but about revolutionizing your overall approach. The feedback Erik would give you on your script would mostly be about the areas covered in the course and where he thinks your script falls short as an idea, but would not be nearly as comprehensive compared to how those precepts are explored in the course. And the course is more about applying that understanding to make your script and other future projects better, rather than just hearing about how one script might fall short.
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What if my scripts are already good?
The course is designed to challenge students to a new and higher level of self-assessment using targeted challenging prompts and questions about their idea that force thinking about it from a different perspective, and move writers toward building a lifelong habit of getting outside their ideas and looking at them through a more critical and objective lens than they’ve done before.
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I don't need a course on theory... I need help getting mine to the right people. Will this help?
This course is not just about theory but about application of each of its 35 lessons to ideas and projects you’re working on now. The main work of the course lies in its activities with each lesson that systematically guide the writer through evaluating and revising their work so it comes into alignment with the principles being taught and becomes something much more likely to interest professionals when they read the work. And this is the key to success as a screenwriter -- almost all of it lies in the idea selection, understanding of what makes a good story, and application of that (not in getting it to the “right people.”)
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There's so much free stuff on the internet already ... what's different about this course?
The problem with random free tips is it’s hard to organize them into an action plan and have the motivation and structure to do so successfully. This course is designed to lead students in a systematic way through an understanding of Erik’s unique approach to testing and developing ideas, which goes far beyond his blog or even his book in its precepts and in how writers are challenged to apply them step by step to their ideas and projects.